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(Source: picturesofpeoplescanningqrcodes)

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I’m an admitted QR code skeptic. A key reason is that they are hard for consumers to use. The results from this study of 500 college students back up these usability concerns.

QR codes do enjoy a high-level of awareness among college students yet  only a fraction (21%) could properly scan and activate the code. Why the  discrepancy? According to our findings, students simply struggled with  the process. Some didn’t know a 3rd party app was needed, many  mistakenly assumed it could be activated with their camera, and others  just lost interest, saying the activity took too long. This could be why  75% of students said they were “Not Likely” to scan QR codes in the  future. - QR Codes Go to College from Archrival

[ via College Students Cold-Shoulder QR Codes ]

I’m an admitted QR code skeptic. A key reason is that they are hard for consumers to use. The results from this study of 500 college students back up these usability concerns.

QR codes do enjoy a high-level of awareness among college students yet only a fraction (21%) could properly scan and activate the code. Why the discrepancy? According to our findings, students simply struggled with the process. Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future. - QR Codes Go to College from Archrival

[ via College Students Cold-Shoulder QR Codes ]

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I’m late on reblogging this one.

digitalista:

The truth is that QR Codes are only cool to marketers, and lame marketers at that.  These people are struggling so hard to find relevance in traditional marketing that they are willing to do anything to show their boss that this 100K spread in September Vogue is multidimensional and cutting edge.  Then their boss prints out an article from mashable and says- ‘oh wow, QR Codes are effective because an infographic put out by a QR Code generating/scanning app says so’.  And the masturbation continues… oh it feels so good.