I’m an admitted QR code skeptic. A key reason is that they are hard for consumers to use. The results from this study of 500 college students back up these usability concerns.
QR codes do enjoy a high-level of awareness among college students yet only a fraction (21%) could properly scan and activate the code. Why the discrepancy? According to our findings, students simply struggled with the process. Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future. - QR Codes Go to College from Archrival
[ via College Students Cold-Shoulder QR Codes ]